Sales and Marketing Accelerator Cohort Application

Lean Rocket Lab's Sales and Marketing Accelerator Cohort Program application is now open! We are looking for a cohort of 8-10 high tech, Michigan based, startups that are developing new physical products, software solutions, or hardware with embedded software solutions. This program is 8 weeks long, kicks off the first week of October, and culminates in a pitch event for real grant funding. If you are looking to connect with other founders, learn about sales and marketing, and grow your business then complete the application starting on the next page. The application window CLOSES on September 18th! We will follow up with all applicants by Friday, September 25th.

Tell Us More About Your Business

Date of Incorporation *

My company is registered in the state of Michigan as a legal entity. *

Date Registered in Michigan *

LARA ID Number *

Not sure? Lookup LARA ID here [LINK]

My company has a formal written business plan. *

Number of Full Time Equivalents (FTE) *

FTE is based on 40 hour work week

Number of FTE you anticipate hiring in the next 12 months. *

FTE is based on 40 hour work week

Annual Revenue *

Last 12 months

Technology Business

Current state of your technology / product *

Patents *

Independent validation *

How is your product manufactured today? *

Manufacturing partner status *

Number of paying customers today

What go-to-market stage are you at? *

Have you found product market fit? *

Service Business

Owner involvement *

Cash flow today *

Management team *

Locations / sites of operation *

Goals & Demographics

What does success look like in the next 12 months? *

What is your biggest challenge right now? *

My company has been supported by Lean Rocket Lab services or programs in the last 18 months. *

If the business is at least 51% owned by the following individuals or, in the case of a publicly owned business, at least 51% of the stock is owned by one or more of the following individuals (i.e., the management and daily operations are controlled by those minority group members):
(a) Asian Pacific - A U.S. citizen whose origins are from the Asian Pacific region. These countries include the following: Cambodia; China; Guam; Japan; Korea; Laos; Malaysia; the Philippines; Samoa; Thailand; Tibet; Taiwan; the U.S. Trust Territories of the Pacific or the Northern Marianas; and, Vietnam.
(b) Hispanic -A U.S. citizen of true-born Hispanic heritage, from any of the Spanish-speaking areas of the following regions: Argentina, Belize, Bolivia, Brazil, Central America, Chile, Colombia, Costa Rica, Cuba, Dominican Republic, Ecuador, Guatemala, Guyana, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, South America, Uruguay, Venezuela.
(c) Asian Indian - A U.S. citizen whose origins are from the Asian Indian region. These countries include Bangladesh; India; Indonesia; Nepal; Pakistan; Sri Lanka.
(d) Black / African - A U.S. citizen having origins in any of the Black racial groups of Sub-Saharan Africa. These countries include Angola; Benin; Botswana; Burkina-Faso; Burundi; Cameroon; Cape Verde; Central African Republic; Chad; Comoros; Democratic Republic of Congo (DRC); Cote d’Ivoire; Djibouti; Equatorial Guinea; Eritrea; Ethiopia; Gabon; Gambia; Ghana; Guinea; Guinea-Bissau; Kenya; Lesotho; Liberia; Madagascar; Malawi; Mali; Mauritania; Mauritius; Mozambique; Namibia; Niger; Nigeria; Rwanda; Sao Tome &Principe; Senegal; Seychelles; Sierra Leone; Somalia; South Africa; Swaziland; Tanzania; Togo; Uganda; Western Sahara; Zambia; and Zimbabwe.
(e) Native American - A person who is an American Indian, Eskimo, Aleut or Native Hawaiian, and regarded as such by the community of which the person claims to be a part.
(f) Middle East / North African - A U.S citizen whose origins are from the Middle East or North Africa such as; Iran, Iraq, Saudi Arabia, Turkey, Algeria, Egypt, Morocco, Libya or Syria.

My company is a minority owned business

True

False

My company is a woman owned business

True

False

If the business is at least 51% directly and unconditionally owned by one or more veterans of any military branch of the United States.

My company is a veteran owned business

True

False

If the business is at least 51% directly and unconditionally owned by one or more veterans of any military branch of the United States.

My company is a disabled owned business

True

False

If the business is at least 51% directly and unconditionally owned by one or more persons with a disability.

Information for MSF and MEDC E&I Programs

Michigan Strategic Fund (MSF)/Michigan Economic Development Corporation (MEDC) Entrepreneurship and Innovation funded programs for high tech start-ups are available statewide for all Michigan based entrepreneurs.

Visit this link for MEDC State-Wide resources

Please download the documents in this folder relative to all programs and resources that are available.

Resource Folder

Please sign below to indicate that Lean Rocket Lab has shared information related o the following programs: Gateway Representative Program, SBDC Tech Team, BBCetc, Business Accelerator Fund (BAF), Emerging Technology Fund (ETF), First Capital Fund, Pre-seed Fund

Clear

Sales and Marketing Information

I am selling *

Describe your target customer *

Describe the problem you are solving *

Who are your top competitors? *

Competitor 1
Competitor 2
Competitor 3

Tell us about your current marketing and sales strategy *

How do you find your customers? Where do they hang out (industry associations, shows, events, etc)? How you get your message in front of them (ads, emails, website, etc.)?

Socials