Join a Lean Rocket Lab Collective

Select which collectives you would like to be a part of (Yes! You can enroll in more than one).

Lean Startup Collective

For: Early-stage founders, aspiring entrepreneurs, and pre-revenue small businesses

Built for builders who are turning an idea into something real. This collective brings together early-stage founders and small business owners around lean tools and strategies — including the Business Model Canvas, customer discovery, and operating frameworks like EOS — to help you test fast, learn from real customers, and grow on a solid foundation. You'll get access to experienced mentors, peer discussions with fellow founders, and connections to LRL's full ecosystem.

Best fit if you're: ideating, validating, pre-launch, or in your first year of revenue.

Mainstreet Collective

For: Local business owners, retailers, restaurateurs, and service-based businesses

Your home base for local business growth — bringing together business owners, aspiring entrepreneurs, and downtown development organizations across Michigan, with a focus on retail, restaurants, cafes, salons, fitness studios, and professional services. Inside you'll find coaches, funding resources, marketing and operations workshops, and a peer community that understands the realities of running a brick-and-mortar.

Best fit if you're: a storefront, service business, or downtown-facing operation in Michigan.

Manufacturing Tech Collective

For: Manufacturing founders, engineers, operators, and investors

Built for founders, engineers, and manufacturers working to build the next generation of American manufacturing — with a focus on Industry 4.0, automation, robotics, smart factory, and AI. You'll find industry experts, EIRs, grant resources, and a peer network of builders scaling in the manufacturing space.

Best fit if you're: a manufacturing startup, tech vendor selling into manufacturing, or a manufacturer adopting new technology.